Digiplayer logo

The Digiplayer is a small size player that is especially suitable for the audiobook and music market. The Digiplayer has an opening for an external card, the Digicard.

The Digicard can hold one to several books depending on the length of the book or a series of books. The size of the Digicard is perfect to fit the cover artwork of any typical book.

Digiplayer concept

The concept is that each book is an exchangeable card,
Digicard, which is inserted into and read by the Digiplayer.
The player is small and compact and with a uniquely simple
user interface. The player has its primary functions available
as physical controls, no screen menus needed for operation.
This makes use simple for everyone. A simple screen based
interface provides special settings and functions such as
FM-radio and FM transmitter for easy place shifting,
enabling you to play the books via your car radio or home
stereo. Extra content like video clips can be included and
played on the color screen.

Digiplayer in short:

  • Digicard audio playback (MP3 of WMA audio files)
  • Bookmark function, all bookmarks are stored on the Digicard
  • FM Radio
  • FM sender (transmitter) for wireless audio transfer to any FM radio
  • Speaker (optional)
  • Video playback and picture viewing
  • 1.8" inch LCD display
  • Settings: EQ, sleep timer, Shuffle, repeat, menu language
  • Rechargeable battery with 10 hours playtime
  • Accessories: ear buds, AC adapter, USB cable, lanyard, manual




The interface is made as simple and minimalistic as possible to make this a product for everyone. The main buttons are play/pause (on/off), FEW, REW, hold-button and a volume dial. The player can therefore be operated blindly and without the screen.


User interface

The user interface is simple in black/white although it is a color screen, when needed.


Using the on-screen menu is easy. Just up-down to select, with right arrow button to continue/yes, and left button for back/no. The four up/down/left/right buttons are located under the LCD display.

The Digicard

MP3 and/or WMA audio files are stored on the Digicard memory chip. The chips are molded into small plastic cards, Digicard, nearly the size of a credit card. Each card can contain an entire book or a series of books and are easily changed on the player.

The placement and release of the Digicard is especially innovative (patent pending). The card sticks into the player's surface by magic. Inside the card there is a small metal plate that makes the card stick magically to the player by small magnets embedded in the player casing. It is released by pressing the card down near to its cut-off corner.

The card is made small yet kept big enough to offer a reasonably large surface to display high quality graphics, such as book covers, albums, movies, etc. It has a certain weight due to its metal core, making it feel more valuable than plastic. The cards are desirable physical objects, making them easy and attractive to collect, share, trade and resell.

The User

The ideal was to create a product for people that like stories. And most people do; old, young, big handed, blind, smart and slow. For this reason should the product be simple to use for ALL, not just modern computer savvy people.

We have worked with interaction and graphical user interface, size, ergonomics, buttons, in order to make the experience as simple as opening a book. And switching between books should be the easiest thing in the world,  and so it has become.


Front_Daisy-sistersDesign and Construction

The book metaphor is the main concept with the form of a small book. The magnet solution was essential in completing this design concept. We wanted the book's original cover graphics to fill the entire side of the player, without lids or thick frames. The player appears as the book itself with the status of a real book, as it lies before you on the train to Paris or hangs around your neck.

Buttons, screen, audio jack, speaker (optional), pc-attachment and volume found their natural places where they are seemingly directly in contact with the content, i.e. along the "paper edges" of the book. They are protected by the concave surface along the edge.

The card got its size within a range that provides enough space for "book cover" graphics of the original book. Market tests determined with clarity which exact size had the "greatest value". It should be small, but not too small and certainly not too big. Just like the Digicard.

The data/charging cable is red, making it hard to loose in your drawer's cable salad.

The player's exterior construction is simple with the following parts:
- Front and back cover in unpainted plastics, with magnets integrated.
- One single painted plastic cover along three of the narrow sides.
- Rubber buttons along sides and under screen
- Screen cover in acrylic with reflective finish
- The card has metal plate and a memory chip embedded.




Environmental awareness

The starting point for the product was to make an environmental and user friendly system. Environmentally friendly because you neither need a pc, a pile of CD´s or new Digibok-player every time you want to get a new audio book. You can also lend, trade and resell "used" cards. It is about creating a physical medium that matches its ideal, the book, an object of cultural value you want to keep, store and take care of (and easily recover/use). In this way is the new system very different from file downloading on a PC and more compact, user friendly and attractive than a messy pile of CD´s.

The packaging is made of cardboard and egg pulp material, to make it easy to recycle. There is no throw-away plastic on the accessories.